If you’re looking to get a new website, you may have some questions going into it. And for good reason! There’s a lot more that goes into websites than many people realize., and websites are an integral part of your digital marketing strategy. We’ve put together a list of some of the most frequently asked questions we get when it comes to websites, but if you’re still looking for more, reach out to our Web Team by emailing firstname.lastname@example.org.
Well, that depends. The time it takes to build your website depends on how big your is, the functionalities it needs, and to an extent, how responsive you are. Unfortunately, a lot of the websites that end up taking us way longer to build than we originally planned are because of unresponsive clients. If you respond in a timely fashion, we can get your website done in a timely fashion. If it takes you two months to respond to our emails, it’s probably gonna take a while to finish your website.
Theoretically not much! We’ll need to know what you’re looking for in your new website, any content you’d like us to add, and any special functionalities that need to be included. If anything pops up along the way we’ll be sure to let you know.
Although every website is different, there are a couple of pages that are pretty standard and that we think should be included on every site. You’ll need an ‘About’ page so that people can learn about what your business does and who works there, and a ‘Contact’ page so people can get in touch with you and find your location and business hours. Be careful to not add too many pages. For example, you likely don’t need a dedicated ‘Events’ page if you only have one event per year.
Besides the two pages we mentioned previously, we always recommend your website have pictures of your business’ real people on it. Websites that have no mention of the people behind the business are harder for people to connect to, so even just introducing your team on the ‘About’ page can make a huge difference.
SEO, or search engine optimization, basically means ensuring that the content on your website is curated in a way that makes it easier for search engines to find. Having relevant keywords in your content and accurate metadata on your site will make it more likely to show up when people are searching for things your website ticks the boxes for.
In the U.S, there is a legally required accessibility standard required by all places of public accommodation, including websites. If your website doesn’t comply and is not accessible to people with all ability levels, you could end up in a lawsuit if reported. Luckily, we work with a website plugin that instantly makes your website compliant at the push of a button, so you don’t have to worry about a thing.
You’ll need to update your website anytime anything about your business changes – if you add someone new to your team, your phone number, email, or location changes, or you’ve added or removed products to your roster. It’s best practice to review all the info on your website a couple of times a year to make sure everything is accurate.
Promote it EVERYWHERE! Let people know you have a new website on social media and by word of mouth. Make sure any links to your website are updated to point people to your new website. Now that you have a shiny new website, put it to use and show it off!