There are two key elements to a digital marketing strategy – organic social media and paid digital advertising. But, these things typically need some clarification. What’s the difference? Should you be doing both? Which one works better? We’re gonna lay it all out and explain both things and where they belong in your digital marketing strategy.
Let’s start with organic social media. When we say ‘organic’ we mean free content that goes on your social feeds to the people who already follow you. Most of the content you see when you’re scrolling through your social media apps is organic. Organic social media should be a part of your marketing strategy, but it may not be the thing that makes you a ton of sales.
On the other hand, digital ads are paid for and can be targeted to people outside of your normal following. These can be done on a ton of different platforms, but the ones we use the most are Facebook and Google. Paid digital advertising allows you to target people that are in a specific location, demographic, or psychographic group. This will likely be the piece of the puzzle that makes sales and brings in the money.
So, what does this mean for you and your marketing strategy? At the end of the day, it depends on you and your business and what you’re hoping to accomplish. But in our experience, most people benefit from using both organic social and paid advertising in their digital marketing efforts.
Sound like some things you’d like to implement? We’re your people. Give us a call or shoot us an email at email@example.com and let’s get a strategy session on the books!