In digital marketing, there is something called The Rule of 7. In the 1930s, the movie industry developed this marketing strategy that suggests that a prospective customer needs to hear an advertiser’s message 7 times before they make a purchase. For studio owners, it meant that the movie’s promotional materials needed to be seen 7 times before a person would make the decision to go see it. Today, we as digital marketers still follow this rule! Thankfully, we have the digital age and social media to thank for the ease of promoting brand awareness, specific messages, and just overall getting those 7 touch points out to users.
A great way to diversify your 7 touchpoints is to consider utilizing additional ad platforms. While we have seen great results with Meta and Google ads and still use them for ourselves and our clients, we want to be sure to stay up to date with other ad platforms on the rise. Today, we are bringing you a quick overview of a few additional ad platforms that we have researched and recommended to our clients! Download our free tool “Additional Ad Platforms to Consider” now by clicking the button below!