When the going gets tough, the tough market.
In times of recession or economic crisis, many businesses are faced with having to make budget cuts in order to stay afloat. Some businesses make the mistake of cutting marketing spend, or their entire marketing budget, initially, thinking that it will allow them to keep departments seen as more important. But this is not the case – in times of economic hardship, your best bet is to maintain your marketing efforts.
If you stop your marketing efforts in times of economic lows, your customers may forget about you and instead spend money with the companies that continued advertising when things are hard.
Download our free tool for five reasons you should Keep Calm and Market On, and keep marketing when sales are down and times are hard!