Digital marketing can be confusing, especially if you don’t work in it. Lots of lingo, platforms, and different strategies—it’s hard to keep up and know what’s best for your own business! Drawing from frequently asked questions we often encounter, we’ve crafted this digital marketing FAQ to shed some light on this complex landscape for your business.
Digital marketing encompasses all of a company’s online marketing and advertising. Social media, digital advertising, website creation, email campaigns, SEO, and content marketing are all components of digital marketing.
Content marketing is the process of creating valuable, relevant content to attract and engage your audience. It’s not about selling but about providing value, building trust, and positioning your brand as an industry expert.
It includes things like blogging, email newsletters, social media, and video.
Yes! Using social media helps with brand awareness and building your reputation—lots of potential customers want to see that businesses have an online presence. It also helps maintain connection with your current customers. Social media may not always directly increase sales, but it definitely still has its benefits.
That depends! Different businesses may work better on different platforms. Keep in mind your overall goals and start with 1-2 platforms that will help you accomplish them. Facebook and Instagram are typically good places to start. Need help determining your social strategy? We can help point you in the right direction!
In most situations, they’re worth a shot! Digital ads can be a bit finicky and take a couple of months to start showing more consistent results.
But overall, they provide great advantage. With paid ads, you can target your ideal customers based on location and demographics, and drive new customers to your business. And you determine your budget—you can always increase or decrease depending on what you need.
If you’re running ads on a certain platform and not getting the results you expected, pivot your strategy (budget, targeting, creative, etc). If you keep trying and nothing seems to be working, consider another platform. Stuck with your ad strategy? We have an ad team that’s ready to help!
Email is not dead!
It’s more personal, and most people check their inbox multiple times a day, so you’ll almost always reach them. Email marketing is a great tool for just about any business, and there are tons of ways to go about it, so no matter what you’re looking to share, you can find a schedule and strategy that works for you.
Having a beautifully designed and functional website is incredibly important to your business. No matter how much effort you put into the rest of your digital marketing strategy, if it’s pointing people to a lackluster website, it may not be as effective. For more information on what makes a good website and how we can help, check out this page.
We definitely recommend it. Video is an increasingly popular content medium that’s both engaging and shareable. More and more people want to see video in their feeds. It’s great for illustrating complex ideas in an easily digestible format, or if you’re looking to add some personality to your brand.
From click-through rates to conversion rates, and from bounce rates to average session duration, knowing which metrics to track helps you refine your strategy and make data-driven decisions.
Ultimately, this depends on the platform and your marketing goals. We’re glad to help you track the metrics that matter most to your business.
This is a great question! Your digital marketing strategy could be hindered by easily avoidable mistakes. We have a resource addressing the 7 Deadly Digital Marketing Sins and how to avoid them. Check it out!
We hear this a lot – you may think that you can handle your digital marketing yourself instead of involving a partner (like us) in your strategy. While you may be able to do a couple of social media posts—keeping up with digital ads, website maintenance, performance tracking, and your overall marketing strategy is quite the undertaking, especially when you’re busy running your business! That’s where our team comes in – give us a call at 615-893-4295 today to schedule your free consultation!
Wax Eloquent is here to grow your business through digital marketing, with an experienced team ready to help you along the way.
Schedule your free consultation call today and let’s get growing!
