In the realm of digital marketing, two critical strategy elements often come to the forefront: organic social media and paid digital advertising. If you’re scratching your head about which one suits your needs or how they even differ, you’re in the right place. Let’s break it down.
Starting with organic social media first. By ‘organic,’ we’re referring to any content that doesn’t cost you a dime to share with your existing followers. This is your bread and butter for maintaining an engaged community around your brand. However, if it’s a surge in sales you’re after, organic social media alone might not cut it.
Now for paid digital advertising. This is where you allocate budget to target specific audiences beyond your current following. The beauty of paid advertising lies in its precision—you can target based on location, demographics, or even interests. This method is often the driving force behind those sales numbers you’re looking to boost. The platforms most often in our toolkit for this are Facebook and Google.
So, which of these should you be using in your marketing strategy? The answer depends on your unique business objectives and what you aim to accomplish with your marketing strategy. Yet, more often than not, a balanced diet of both organic and paid elements yields more fruitful results.
Ready to blend these ingredients into your marketing mix? We’re here to help. Click the button below to schedule your strategy session.