Navigating digital marketing decisions can be daunting for any business. At the crossroads of this journey, one critical choice stands out: hiring an internal marketing employee or partnering with a seasoned agency like Wax Eloquent.
Why are businesses increasingly leaning towards the latter? It’s not just a matter of convenience; it’s a strategic move toward sustained success.
Based on what our clients have told us, we’ve compiled a list of key reasons that make partnering with Wax Eloquent a game-changer for your marketing.
#1 Continuity in Marketing Efforts
The modern job market is characterized by frequent transitions, particularly among younger professionals. On average, Millennials stay in a job for 2 years and 9 months, while Gen Zers stay in a job for 2 years and 3 months.
This trend poses a challenge to maintaining long-term marketing strategies. At Wax Eloquent, we offer a stable partnership, ensuring that your marketing efforts are consistently driven forward, unaffected by employee turnover.
#2 Diverse Skills & Competency
Marketing is an expansive field, often requiring a range of skills from brand strategy to technical web development. While most marketing directors are competent generalists, they may lack specialized skills in areas like Meta ad targeting or complex web integrations.
Wax Eloquent brings a team of specialists in diverse areas, ensuring that all aspects of your marketing are handled by experts.
#3 Accountability & Experience
The breadth of responsibilities in a marketing role can be overwhelming for a single internal employee, leading to potential oversights. At Wax Eloquent, our team is structured to handle diverse responsibilities without compromising on quality or attention to detail. This structure ensures higher accountability and efficiency, directly benefiting your marketing outcomes.
#4 Scalability for Your Evolving Needs
Business needs are ever-evolving, and marketing strategies need to adapt accordingly. With Wax Eloquent, you have the flexibility to scale your marketing efforts up or down based on current requirements. (And you only pay for what you need right now!)
Whether it’s exploring new advertising platforms or adjusting existing campaigns, our team’s expertise allows for agile and effective scaling, unlike the more static skillset of a single employee.
All you have to do is call, text, or email us and we’ll get everything taken care of for you!
You may think hiring a marketing agency is too expensive, and we understand we don’t fit into everyone’s budget.
BUT… Surprisingly, it can be more cost-effective than hiring internally. Think about it this way:
We typically charge $36k-$44k annually (depending on your marketing needs). If you’re wanting to hire an entry-level marketing employee, he or she will be asking for at least that much per year if not more.
Then you consider previous points about tenure length, scope of responsibilities, and skill sets – it’s clear you’re getting a lot more from hiring an agency over one employee. And at a similar or lower cost.
#6 Ease of Exit
3 words: No long-term contracts. We know the frustration of being locked in a contract when the partnership isn’t working out – lots of time and money wasted.
That’s why we conduct business with our clients on a month-to-month basis. You’re guaranteed an easy exit if it isn’t working for you, no matter the reason.
Choosing Wax Eloquent as your digital marketing partner brings a blend of continuity, competency, accountability, scalability, and affordability—all essential for a successful marketing strategy. If you’re in the decision-making phase, these insights might just be the guiding factors you need. Let us help you make the choice that best serves your business.
Check out the original video to hear our CEO Wes tell you about Wax Eloquent:
Ready to partner with us? Click the button below to schedule a call with Wes: