Ads vs Salespeople – Which are More Effective for Customer Engagement?

There are many factors that contribute to customer engagement in business. Two of the major players are advertisers and salespeople, and often there can be a sense of tension or competition between them. Who do we look to when it comes to crediting marketing success? Who is actually more effective for customer engagement? 

Let’s take a deeper look.

Advertisements: The Visual Storytellers

Advertisements act as the brand’s visual ambassadors, designed to grab potential customers’ attention with creative visuals and persuasive messaging. They are the storytellers, setting the stage for what the brand stands for, its values, and the unique benefits it brings to the table.


In today’s digital-first world, the reach and precision of advertising have expanded exponentially, allowing for targeted campaigns that can pinpoint a brand’s ideal audience across various platforms. When these ads are seen by the right people at the right time, they have the power to transform passive onlookers into engaged leads.


Investing in advertising is not just beneficial, but it’s essential for a business looking to grow. The immediacy and breadth of advertising make it an indispensable tool for modern marketing strategies.

Salespeople: The Personal Touch

While advertisements lay the foundation for brand awareness and interest, sales teams build upon this by turning ads into real conversations. 

Salespeople add a personal dimension that advertisements can only suggest, offering tailored solutions and insights that resonate on an individual level. This personal interaction is key in establishing trust and reliability, essential elements in transforming interest into definitive buying decisions.


Sales teams excel in understanding and addressing the individual needs of customers, providing a level of engagement and persuasion that is deeply personal and effective. They act as the crucial link between a potential customer’s initial interest sparked by advertisements and their final decision to make a purchase.

So...Who is More Effective?

A well-executed ad campaign and a dedicated salesperson can individually be very powerful in business. But which is more effective for marketing?


Well… the truth is there is no competition. Or at least there shouldn’t be. You need both in order to capture attention AND get more customers. 


Ads create awareness, spark interest, and generate leads. They help lay the foundation, propelling customers into your sales funnel.

Salespeople take it from there, leveraging the customer’s interest and turning it into action. They build trust, offer in-depth information, overcome objections, and, ideally, turn a lead into a customer.


When ads and salespeople work in harmony, that’s when the magic happens. It’s not about ads versus salespeople. It’s about harnessing the strengths of both to craft a compelling customer journey.

Check Out Shane's Take

Struggling to Find the Right Balance?

Wax Eloquent can help you develop an ads strategy that maximizes reach and conversion potential while blending seamlessly with your sales team.


Schedule your free consultation call with us today to learn more!

Download. Implement.

Grow your business.

Wax Eloquent Digital Marketing

Download. Implement.

grow your business.


Download. Implement.

grow your business.


Download. Implement.

grow your business.


3 Questions Your Website Must Answer

Most of us intend to sell something through our website, and unfortunately most websites are NOT set up to sell. If you want a website that sells, you need to answer these 3 questions for whoever is visiting your website.

Wax Eloquent Digital Marketing