Now that branding had been established, we were ready to move on to the website process. The actual functionality needed for the website was pretty minimal, but the design still had to be attractive and unique.
The main purpose of the website was to inform potential customers about what CFS does and what makes CFS different than its competitors in the industry. However, we knew that we needed to avoid using jargon that would confuse readers. We were able to take the content that the client sent us and make it a bit easier to absorb for the everyday person.
We stuck with a clean, simple design that would allow visitors to focus on the content. We used images that portrayed internet and fiber networks without being confusing or intimidating to those of us without a deep understanding of fiber networks.
In the end, we provided the client with a user-friendly website that would allow them to share what they do, as well as give visitors the ability to get in contact with CFS to book them and learn more about their services.