Content Marketing
Words sell things. People follow clarity over cuteness. Whether it’s online or in print, we’ll ensure your message is intriguing, enlightening, and asks for a commitment.
How
it Works
How it Works
Cohesive content marketing and messaging is very important for your brand, and can drive new customers to your brand and increase profits. Many companies don’t really understand what content marketing is and how important it is for their marketing strategy.
Content marketing is a strategic marketing approach of creating and distributing free, valuable, relevant, and consistent content to attract a clearly defined audience. It should be used in all stages of the buyer’s journey with the intent to turn them to a customer.
strategy
Before we start putting out any content for you, we’ll have a strategy meeting to discuss what you’re hoping to accomplish with your content marketing. We’ll brainstorm what your target audience should be and what the buyer’s journey looks like. Without a strategy, our efforts may not be as successful as we want them to be.
content plan
After we map out the buyer’s journey, we’ll create a content plan that follows it. We need to understand the buyer’s journey and what goes through their heads from the time they realize they have a need to the time they hit ‘Add to Cart’. This understanding will allow us to ensure that customer’s questions are answered and they’re given helpful information at every step.
create
Now it’s time for us to create content using all the information we’ve gotten from you and from the research we’ve done on our own. We can create content such as blogs, organic social media material, website content, and more. Although we’ll create the content, you’ll always get to make edits and have the final say.
incorporate
Once we have created content that you’re happy with, we’ll start incorporating that into your social media pages, website, or wherever you’d like it. We’ll adjust as needed, but you should be seeing results in no time.
What You're Getting
custom messaging
social media development
Multiple places to post your content ensures that more people are seeing it, and we can be more specific in the content marketing we’re doing for you. We can set up social media pages for you, or use your existing ones.
results
The whole point of content marketing is that it should be driving people to your business and turning them into paying customers. We’ll do everything we can to make sure you see those results, including weekly monitoring and making changes as needed.
