Words sell things. People follow clarity over cuteness. Whether it’s online or in print, we’ll ensure your message is intriguing, enlightening, and asks for a commitment.
Learn more about the storybrand framework
How it Works
Cohesive content marketing and messaging is very important for your brand, and can drive new customers to your brand and increase profits. Many companies don’t really understand what content marketing is and how important it is for their marketing strategy.
Content marketing is a strategic marketing approach of creating and distributing free, valuable, relevant, and consistent content to attract and acquire a clearly defined audience. It should be used in all stages of the buyer’s journey with the intent to convert them to a customer.
At Wax Eloquent, we fully subscribe to Donald Miller’s Storybrand philosophy. Your client is the hero, and your brand is the guide that will help them achieve success. This philosophy helps us create content that will read crystal clear to your customers.
The StoryBrand philosophy is foolproof. It works for every brand. Every business. Every client. Everyone.
Before we start putting out any content for you, we’ll have a strategy meeting to discuss what you’re hoping to accomplish with your content marketing. We’ll brainstorm what your target audience should be and what the buyer’s journey looks like. Without a strategy, our efforts may not be as successful as we want them to be.
After we map out the buyer’s journey, we’ll create a content plan that follows it. We need to understand the buyer’s journey and what goes through their heads from the time they realize they have a need to the time they hit ‘Add to Cart’. This understanding, plus the use of the Storybrand Framework will allow us to ensure that customer’s questions are answered and they’re given helpful information at every step.
Now it’s time for us to create content using all the information we’ve gotten from you and from the research we’ve done on our own. We can create content such as blogs, organic social media material, website content, and more. Although we’ll create the content, you’ll always get to make edits and have the final say.
Once we have created content that you’re happy with, we’ll start incorporating that into your social media pages. We’ll adjust as needed, but you should be seeing results in no time.