Content Marketing

Words sell things. People follow clarity over cuteness. Whether it’s online or in print, we’ll ensure your message is intriguing, enlightening, and asks for a commitment.

Learn more about the storybrand framework

How
it Works

How it Works

Cohesive content marketing and messaging is very important for your brand, and can drive new customers to your brand and increase profits. Many companies don’t really understand what content marketing is and how important it is for their marketing strategy. 

 

Content marketing is a strategic marketing approach of creating and distributing free, valuable, relevant, and consistent content to attract and acquire a clearly defined audience. It should be used in all stages of the buyer’s journey with the intent to convert them to a customer.

 

At Wax Eloquent, we fully subscribe to Donald Miller’s Storybrand philosophy. Your client is the hero, and your brand is the guide that will help them achieve success. This philosophy helps us create content that will read crystal clear to your customers.

 

The StoryBrand philosophy is foolproof. It works for every brand. Every business. Every client. Everyone. 

strategy

Before we start putting out any content for you, we’ll have a strategy meeting to discuss what you’re hoping to accomplish with your content marketing. We’ll brainstorm what your target audience should be and what the buyer’s journey looks like. Without a strategy, our efforts may not be as successful as we want them to be. 

content plan

After we map out the buyer’s journey, we’ll create a content plan that follows it. We need to understand the buyer’s journey and what goes through their heads from the time they realize they have a need to the time they hit ‘Add to Cart’. This understanding, plus the use of the Storybrand Framework will allow us to ensure that customer’s questions are answered and they’re given helpful information at every step.

create

Now it’s time for us to create content using all the information we’ve gotten from you and from the research we’ve done on our own. We can create content such as blogs, organic social media material, website content, and more. Although we’ll create the content, you’ll always get to make edits and have the final say. 

incorporate

Once we have created content that you’re happy with, we’ll start incorporating that into your social media pages. We’ll adjust as needed, but you should be seeing results in no time. 

What You're Getting

custom messaging

We’ll work with you to create custom messaging specific to your brand so your customers know exactly how you’re going to solve their problems and help them achieve success.

storybrand framework specialists

Our team has adopted the Storybrand Framework to the degree that we discuss the framework once a week in deeper detail to stay fresh and make application of the messaging second nature.

collaboration

When you work with us, you will always be the hero, and we’ll be the guide helping you achieve success. You know your business like the back of your hand, so we want to work with you to create the content that will be the most clear and informative to your customers.

social media development

Your brand needs somewhere for all this content marketing to go so it can be seen. If you don’t already have them, we can develop social media pages on all platforms for you, as well as any paid ads. A multitude of places to post your content ensures that more people are seeing it, and we can be more specific in the content marketing we’re doing for you.

results

The whole point of content marketing is that it should be driving people to your business and converting them to paying customers. We are committed to doing everything we can to make sure you see those results, including weekly monitoring and making changes as needed.

A dedicated Eloquent Team Member

No toll free numbers. No different time zones to coordinate through. No chat bots to get past. Email us or call us, and you can get help or answers today.