Made from Scratch
When our client created the PDK concept, they knew they wanted to create something more than pretty design and delicious food. (And we can wholeheartedly confirm the food is better-than-your- Southern-grandma-used-to-make it delicious. Can we get an ‘Oh Yeah’ from the PDK fans out there?) They wanted the dining experience to influence the design and the design to influence the experience, marrying the two to create a lasting brand. The result was PDK Southern Kitchen & Pantry, a local gathering spot flavored with Southern tradition. It would be a place to gather with delicious food and local retail that supported causes and social entrepreneurs. The purpose and the Southern charm would be built into the brand’s core.